UNITED AIRLINES

Fly the Friendly Skies

OBJECTIVE

Rebrand an existing globally known airline company including a graphic standard manual and design applications. The new identity should mix and harmonize the business merger of United Airlines and Continental Airlines, as well as show the personality and unicity of the brand.

APPROACH

The new brand identity integrates the merger of United Airlines and Continental Airlines and also conveys its brand values and purpose. The purpose of United Airlines is to connect and to gather people. I using blue as the primary color so that customers would subconsciously recognize the brand.