GROUNDED GOODS

Sustain in Fair-Trade Business

OBJECTIVE

Collaborate with six teammates to create a unique conceptual retail store and sub-brands. Create outstanding packaging with a variety of products based on a brand ethic and spirit.

APPROACH

Grounded Goods is the parent brand that focuses on and values sustainable products in fair-trade global business, and is founded on three principles; ethical production, economic opportunity, and environmental responsibility. Grounded Goods includes the following subbrands: Cozy Cuisine, Companion, Comfort Clothing, Cocoon, and Plentiful. Each sub-brand focuses on a different market, respectively, on kitchenware, pet products, clothing, home and bath, and food.