The World’s Largest Petroleum & Chemical Corporation

OBJECTIVE

Redesign an existing company on the list of Fortune 500 companies. The new re-branding of Sinopec should include its corporate identity and visual system. Use all of your existing knowledge of design to rebuild the system.

APPROACH

I developed a new visual identity system for Sinopec. The brand identity is created by the shape of a drop and a shield. The drop represents the company's main service, petroleum. The shield represents the fact that they are reliable and strongly developed as a company. Since Sinopec is one of the largest petroleum and chemical corporations in the world, I elevated the Sinopec brand by creating a new corporate identity that conveys the company spirit. I created 15 applications to show the consistency of the new visual system.