COLOMBO’S DELICATESSEN

The Original Style of Family Deli

OBJECTIVE

Redesign a new brand identity and packaging for a local California delicatessen. The new design should elevate the brand of the store and make it more appealing to local neighbors.

APPROACH

Colombo’s Delicatessen is an old-style Italian family sandwich shop and delicatessen based in Pacifica, California. I create a new logo and packaging system which highlights the specialties of Colombo’s Delicatessen and gives the brand personality.