TRANSFORMING CALVERT

Typeface of The Road SigNs

OBJECTIVE

Design a pack of card sets of a chosen typeface. The main goal of this project is to introduce information and showing the way to use it. The specific target audiences are artists and design professions. Calvert is a slab serif typeface designed by Margaret Calvert in 1980. It is known for using British transportation signages.

APPROACH

Calvert is designed to be readable at speed as it is famous for using on rail signages since 1980 till now. To show the characteristics with movement by glyphs, layouts, and placements.